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(UN)DRESSING THE MAN - Deconstructing Masculinity in Fashion

Kämp Garden, Helsinki
Logo banner for (UN)Dressing the Man
(UN)DRESSING THE MAN - Deconstructing Masculinity in Fashion


They say the clothes make a man - but what does that actually mean?
How is fashion defined, and how are the bodies perceived in fashion? Is there masculinity and femininity in fashion - is fashion a binary concept? How does it impact on design, style, and branding? And what does it mean for the fashion consumer?

Join us for a discussion on how the body and form is evolving in fashion design, and to hear about how designer and stylists approach masculinity and gender in fashion. 
The discussion will take place on the 26th of August 2020 at 17.30, in Kämp Garden, Helsinki, and includes perspectives from different professionals in fashion design from Finland and Belgium.

With speakers:
Nicola Brajato | Researcher, The University of Antwerp, Belgium
Joppe De Campeneere | Online Creative, writer, Editor-in-Chief SPARKEL.EU, Belgium
Ervin Latimer | Designer, Finland
Minttu Vesala | Stylist and Head of Sales and Marketing, Nomen Nescio, Finland
Annamari Vänskä | Researcher, Aalto University, Finland
And Moderator:
Jani Toivola | Actor, author, Finland

This programme is realised as part of the NEW Masculinities programme initiated by The Finnish Cultural Institute for the Benelux, in cooperation with Juni Communication.

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NEW Masculinities is a project initiated by The Finnish Cultural Institute for the Benelux, and is a continuation of the successful RE/defining Masculinities project, realised in 2019. NEW Masculinities focuses on the subject of masculinity from cross-disciplinary perspectives with a specific focus on the body and physical implications of masculinity. With NEW Masculinities, we hope to evoke critical thinking, and to break outdated moulds and preconceptions as to what the term masculinity entails in our society today, by not only considering its generic forms and public perceptions - but by also addressing the notions of inclusivity and equality. NEW Masculinities is part of our 2020 theme, which is NEW Normal.